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Full Guide to Creating Content Plan in Topic Buddy

Topic Buddy enables you to plan and create content for sales enablement using AI data-driven technology.

Overview

Why Content Planning is Important

Because planning provides a roadmap for your content, helps you stay organized, and enables sales.

An AI data-driven content planning system will address the following:

What questions do your buyers have throughout their buyer journey?

  • Awareness
  • Consideration
  • Decision

Content Inventory:

  • Existing content – identifying and improving your existing content
  • Missing content – discovering the missing content holes and building the right content for each question

Competitors:

  • What questions does each of your competitors have content for?
  • Where is the content gap?

Sales Process:

  • How do you know which questions do your salespeople get trained on?
  • How do you know which questions your salespeople can answer for their buyers?
  • If you don’t have content on your site, how do you expect your salespeople to figure it out on their own?

As a business owner, or a CMO, why you should care about these questions:

When your potential buyers are not talking to your salespeople, they are still researching their problems and your solutions on the Internet.
Your content will serve as a bridge (touchpoints) and it should be consistent with what your salespeople told them.

3 types of Content Plans inside Topic Buddy

  • Pillar Content Plan:
    A plan to build a  pillar page (core offer) & supporting content

  • Recovery Content Plan:
    A plan to recover your decreasing content

  • Accelerate Content Plan:
    A plan to accelerate your increasing content & topic clusters

How to create your Pillar Content Plan

In Domain Insights, go to the top navigation menu, click Plans > Content Plans.

Step 1: Create your content plan

  1. Hit the Create Content Plan button on the right top corner.
  2. Name your plan
    • Notes: Recommended naming convention: [type] – [core topic]
  3. Add your products/ offers
    • Select from existing offers. Or type a new one.
  4. Add your buyer persona
    • Select from existing buyer personas. Or type a new one.
  5. Add your focus topics
    • Notes: Choose the term that your buyers will use to search for their problems and your products on Google.
  6. Hit Save to finish.

Step 2: Generate related topics

  1. Analyze one topic at a time
    • Click each topic to open the suggested keywords view.
  2. Choose a related keyword from the suggestion list
    • Check the box on the left side of each keyword to choose. You can bulk select them.
  3. Add them to your plan
    • Click the Content Plan button  and choose the content plan for the selected keywords.

Step 3: Schedule your content calendar

  1. View your keyword list
    • Exit the sidebar slide-over. The keywords are shown at the bottom of the Content Plan page.
  2. Assign a date for each topic
    • Click the button next to each keyword. Choose the right time and date. Hit Save.
  3. View your content calendar
    • Click the Content Calendar button right above the keyword list.
  4. Adjust your content calendar
    • Click on each keyword. Drag and drop them to the right date, or month to adjust your content calendar.

How to create your Recovery Content Plan

In Domain Insights, go to the top navigation menu, click Plans > Content Plans.

Step 1: Create your content plan

  1. Hit the Create Content Plan button on the right top corner.
  2. Name your plan
    • Notes: Recommended naming convention: [type] – [core topic]
  3. Add your products/ offers
    • Select from existing offers. Or type a new one.
  4. Add your buyer persona
    • Select from existing buyer personas. Or type a new one.
  5. Add your focus topics
    • Notes: Choose the term that your buyers will use to search for their problems and your products on Google.
  6. Hit Save to finish.

Step 2: Know your net change

  1. Open your Domain Insights page.
  2. Read your net change on the front page.
  3. View the decreasing content.
    • In Domain Insights, go to the left navigation menu, click Decreased.

Step 3: Recover your decreasing content

  1. Load the decreasing pages.
  2. Analyze one page at a time.
    • Make sure each page was assigned with a primary keyword. If there is no primary keyword assigned to the page, choose one from the list, and hit Save.
  3. Load the SEO Visibility suggestions.
    • Click the SEO Visibility card.
    • Click to open Topic Buddy AI Writing Guide.
    • Follow the given instructions to update and improve the page SEO metadata.
  4. Load the Content Improvement suggestions.
    • Click the Content Improvement card.
    • Click to open Topic Buddy AI Writing Guide.
    • Follow the given instructions to update and improve page content.

Step 4: Add decreasing pages to your content plan

  1. Choose pages from the list.
    • Check the box on the left side of each page to choose. You can bulk select them.
  2. Add them to your plan.
    • Click the Content Plan button and choose the content plan for the selected pages.

Step 5: Schedule your content calendar

  1. View your keyword list
    • Exit the sidebar slide-over. The keywords are shown at the bottom of the Content Plan page.
  2. Assign a date for each topic
    • Click the button next to each keyword. Choose the right time and date. Hit Save.
  3. View your content calendar
    • Click the Content Calendar button right above the keyword list.
  4. Adjust your content calendar
    • Click on each keyword. Drag and drop them to the right date, or month to adjust your content calendar.

How to create your Accelerate Content Plan

In Domain Insights, go to the top navigation menu, click Plans > Content Plans.

Step 1: Create your content plan

  1. Hit the Create Content Plan button on the right top corner.
  2. Name your plan
    • Notes: Recommended naming convention: [type] – [core topic]
  3. Add your products/ offers
    • Select from existing offers. Or type a new one.
  4. Add your buyer persona
    • Select from existing buyer personas. Or type a new one.
  5. Add your focus topics
    • Notes: Choose the term that your buyers will use to search for their problems and your products on Google.
  6. Hit Save to finish.

Step 2: Know Your Net Change

  1. Open your Domain Insights page.
  2. Read your net change on the front page.
  3. View the increasing content.
    • In Domain Insights, go to the left navigation menu, click Increased.

Step 3: Accelerate Increasing Content

  1. Load the increasing pages.
  2. Analyze one page at a time.
    • Make sure each page was assigned with a primary keyword. If there is no primary keyword assigned to the page, choose one from the list, and hit Save.
  3. Load the SEO Visibility suggestions.
    • Click the SEO Visibility card.
    • Click to open Topic Buddy AI Writing Guide.
    • Follow the given instructions to update and improve the page SEO metadata.
  4. Load the Content Improvement suggestions.
    • Click the Content Improvement card.
    • Click to open Topic Buddy AI Writing Guide.
    • Follow the given instructions to update and improve page content.

If you follow these suggestions, your content will have a better chance to keep increasing next month. So why not, right?

Step 4: Create your topic cluster for your well-performing pages

  1. Load the Topic Cluster suggestions.
    • Click the Topic Cluster card.
  2. Analyze one topic at a time.
  3. Choose a related topic from the suggestion list.
    • Check the box on the left side of each keyword to choose. You can bulk select them.
  4. Add them to your plan.
    • Click the Content Plan button  and choose the content plan for the selected keywords.

Step 5: Schedule your content calendar

  1. View your keyword list
    • Exit the sidebar slide-over. The keywords are shown at the bottom of the Content Plan page.
  2. Assign a date for each topic
    • Click the button next to each keyword. Choose the right time and date. Hit Save.
  3. View your content calendar
    • Click the Content Calendar button right above the keyword list.
  4. Adjust your content calendar
    • Click on each keyword. Drag and drop them to the right date, or month to adjust your content calendar.

Topic Buddy 52-week AI data-driven content planning software can be explained in 3 different workflows (and training) which result in 3 content plans for your company. This is what we mean by a 52-week AI data-driven content planning system for sales enablement.