An AI Data-Driven Content Planning System (For Sales Enablement)

Table of Contents

Topic Buddy enables you to plan and create content for sales enablement using AI data-driven technology.

We’ll train your staff to grow your business in 3 30-min sessions.

  • 52-week AI data-driven content planning (for sales enablement).
  • How to write and optimize content*.
  • How to monitor content performance and update your content.

Content Planning (For Sales Enablement) 52-Week AI Data-Driven

Why 52-week AI data-driven content planning is important

Because planning provides a roadmap for your content, helps you stay organized, and enables sales.

A 52-week AI Data-driven content planning system will address the following:

  • What questions do your buyers have throughout their buyer journey?
    • Problem
    • Alternatives
    • Solutions
  • Of the questions, your buyers have throughout their buyer journey,
    • Questions
      • Existing Content – Identifying & Improving your existing content.
      • Missing Content – Discovering the missing content holes, and building the right content for each question.
  • Competitors
    • What questions does each of your competitors have content for?
    • Where is the content gap?
  • Sales Process
    • How do you know which questions do your salespeople get trained on?
    • How do you know which questions your salespeople can answer for their buyers?
    • If you don’t have content on your site, how do you expect your salespeople to figure it out on their own?

As a business owner, or a CMO, why you should care about these questions:
When your potential buyers are not talking to your salespeople, they are still researching their problems and your solutions on the Internet. Your content will serve as a bridge (touchpoints) and it should be consistent with what your salespeople told them.

A 52-week AI data-driven content planning process includes three types of Content Plans

  • A Content plan to build pillar page (core offer) & topic cluster
    (Pillar Content Plan)

  • A Content plan to recover your decreasing content
    (Recovery Content Plan)

  • A Content plan to accelerate your increasing content
    (Accelerate Content Plan) 

Three steps to creating a Pillar Content Plan

  • Step 1: Create a Plan
    • Name
    • Offer
    • Persona
    • Topics

  • Step 2: Generate related topics
    • Analyze 1 topic at a time
    • Choose a related KW from the suggestion list  
    • Add them to your plan
       
  • Step 3: Content calendar
    • Load your topic list 
    • Assign a date for each topic 
    • Display content calendar
    • Adjust your content calendar

Five steps to creating a Recovery Content Plan

  • Step 1: Create a Plan = Recovery Content Plan
    • Name
    • Offer
    • Persona
    • Topics

  • Step 2: Know Your Net Change
    • Open your dashboard 
    • Read your net change 
    • Know the decreasing content
       
  • Step 3: Recovery Decreasing Content
    • Load the decreasing pages 
    • Analyze 1 page at a time 
    • Load SEO Visibility suggestions 
    • Load Content Insight suggestions

  • Step 4: Plan it
    • Choose pages from the list  
    • Add them to your plan
    • Step 5: Content Calendar
    • Load the selected page list 
    • Assign a date for each page
    • Display content calendar
    • Adjust your content calendar

Four steps to creating an Accelerate Content Plan

  • Step 1: Create a Plan = Accelerate Content Plan
    • Name
    • Offer
    • Persona
    • Topics

  • Step 2: Know Your Net Change
    • Open your dashboard 
    • Read your net change 
    • Know the increasing content
    • Know the decreasing content 

  • Step 3: Accelerate Increasing Content
    • Load the increasing pages 
    • Analyze 1 page at a time 
    • Load SEO Visibility suggestions 
    • Load Content-Length suggestions 
    • Load Content Insight suggestions 

If you follow these suggestions → your content will have a better chance to keep increasing next month.

  • Step 4: Build Topic Cluster
    • Load topic suggestions 
    • Analyze 1 topic at a time
    • Choose a related topic from the suggestion list  
    • Add them to your plan

  • Step 5: Content Calendar
    • Load your selected topic list 
    • Assign a date for each topic 
    • Display content calendar
    • Adjust your content calendar  

Topic Buddy 52-week AI data-driven content planning software can be explained in 3 different workflows (and training) which result in 3 content plans for your company. This is what we mean by a 52-week AI data-driven content planning system for sales enablement. 

Write and Optimize Content

You need to write good content for your buyer persona and search engines. 

Our Writing Tool will help you: include questions your buyer persona asks and optimize for search engines.  

Let me show you how:

Four steps to writing and optimizing content

  • Step 1: Open Content Calendar
    • Select the topic you want to create content for 
    • Load content tool
       
  • Step 2: Buyer Journey (audience)
    • Awareness, Consideration, Decision
    • Offer 
    • Persona
    • Target word count 

  • Step 3: Outline = Questions + Keywords
    • Load the list of suggested questions 
    • Select 5-10 relevant questions 
    • Load the list of suggested keywords 
    • Select primary keyword 
    • Select related keywords 

  • Step 4: Drafting & Optimizing
    • Draft the content (or copy the content into it)
    • Optimizing content by comparing against suggestions on the left menu 

Monitor Content Performance and Fixes

You should monitor your content performance once a month. You want to know: 

  • What is (content performance) net change? 
  • What drives the net change? 
  • What is the decreasing content? 
    • Why and what made it decrease? 
    • How to fix it? 
  • What is the increasing content? 
    • Why and what made it increase?
    • How to accelerate it? 
  • Engagement 
    • Bounce rate, time on site, impressions 
  • Others 

Let me show you how to monitor your net change, recover your decreasing content, and accelerate your increasing content.

Three steps to monitoring your net change

  • Step 1: Dashboard

  • Step 2: Decreasing content

  • Step 3: Increasing content

Five steps to recover your decreasing content

Four steps to accelerate your increasing content