How to Create Pillar Content Plan

In Domain Insights, go to the top navigation menu, click Plans > Content Plans.

Step 1: Create your content plan

  1. Hit the Create Content Plan button on the right top corner.
  2. Name your plan
    • Notes: Recommended naming convention: [type] – [core topic]
  3. Add your products/ offers
    • Select from existing offers. Or type a new one.
  4. Add your buyer persona
    • Select from existing buyer personas. Or type a new one.
  5. Add your focus topics
    • Notes: Choose the term that your buyers will use to search for their problems and your products on Google.
  6. Hit Save to finish.

Step 2: Generate related topics

  1. Analyze one topic at a time
    • Click each topic to open the suggested keywords view.
  2. Choose a related keyword from the suggestion list
    • Check the box on the left side of each keyword to choose. You can bulk select them.
  3. Add them to your plan
    • Click the Content Plan button¬†¬†and choose the content plan for the selected keywords.

Step 3: Schedule your content calendar

  1. View your keyword list
    • Exit the sidebar slide-over. The keywords are shown at the bottom of the Content Plan page.
  2. Assign a date for each topic
    • Click the button next to each keyword. Choose the right time and date. Hit Save.
  3. View your content calendar
    • Click the Content Calendar button right above the keyword list.
  4. Adjust your content calendar
    • Click on each keyword. Drag and drop them to the right date, or month to adjust your content calendar.