In Domain Insights, go to the top navigation menu, click Plans > Content Plans.

Step 1: Create your content plan

1. Hit the Create Content Plan button on the right top corner.
2. Name your plan
   • Notes: Recommended naming convention: [type] – [core topic]
3. Add your products/ offers
   • Select from existing offers. Or type a new one.
4. Add your buyer persona
   • Select from existing buyer personas. Or type a new one.
5. Add your focus topics
   • Notes: Choose the term that your buyers will use to search for their problems and your products on Google.
6. Hit Save to finish.

Step 2: Know your net change

1. Open your Domain Insights page.
2. Read your net change on the front page.
3. View the decreasing content.
   • In Domain Insights, go to the left navigation menu, click Decreased.

Step 3: Recover your decreasing content

1. Load the decreasing pages.
2. Analyze one page at a time.
   • Make sure each page was assigned with a primary keyword. If there is no primary keyword assigned to the page, choose one from the list, and hit Save.
3. Load the SEO Visibility suggestions.
   • Click the SEO Visibility card.
   • Click to open Topic Buddy AI Writing Guide.
   • Follow the given instructions to update and improve the page SEO metadata.
4. Load the Content Improvement suggestions.
   • Click the Content Improvement card.
   • Click to open Topic Buddy AI Writing Guide.
   • Follow the given instructions to update and improve page content.

Step 4: Add decreasing pages to your content plan

1. Choose pages from the list.
   • Check the box on the left side of each page to choose. You can bulk select them.
2. Add them to your plan.
   • Click the Content Plan button and choose the content plan for the selected pages.

Step 5: Schedule your content calendar

1. View your keyword list
   • Exit the sidebar slide-over. The keywords are shown at the bottom of the Content Plan page.
2. Assign a date for each topic
   • Click the button next to each keyword. Choose the right time and date. Hit Save.
3. View your content calendar
   • Click the Content Calendar button right above the keyword list.
4. Adjust your content calendar
   • Click on each keyword. Drag and drop them to the right date, or month to adjust your content calendar.