An AI Data-Driven Content Planning System For Sales Enablement
Topic Buddy enables you to plan and create content for sales enablement using AI data-driven technology.
Table of Contents
We’ll train your staff to grow your business in 3 30-min sessions.
- 52-week AI data-driven content planning (for sales enablement).
- How to write and optimize content*.
- How to monitor content performance and update your content.
AI Data-Driven Content Planning System
Why content planning is important
Because planning provides a roadmap for your content, helps you stay organized, and enables sales.
An AI data-driven content planning system will address the following:
What questions do your buyers have throughout their buyer journey?
- Awareness
- Consideration
- Decision
Content Inventory:
- Existing content – identifying and improving your existing content
- Missing content – discovering the missing content holes and building the right content for each question
Competitors:
- What questions does each of your competitors have content for?
- Where is the content gap?
Sales Process:
- How do you know which questions do your salespeople get trained on?
- How do you know which questions your salespeople can answer for their buyers?
- If you don’t have content on your site, how do you expect your salespeople to figure it out on their own?
As a business owner, or a CMO, why you should care about these questions:
- When your potential buyers are not talking to your salespeople, they are still researching their problems and your solutions on the Internet.
- Your content will serve as a bridge (touchpoints) and it should be consistent with what your salespeople told them.
Three Types of Content Plans
Pillar Content Plan
- A plan to build pillar page (core offer) & supporting content
Recovery Content Plan
- A plan to recovery your decreasing content
Accelerate Content Plan
- A plan to accelerate your increasing content & topic clusters
Three Steps To Creating a Pillar Content Plan
- Step 1: Create a Plan
- Name
- Offer
- Persona
- Topics
- Step 2: Generate related topics
- Analyze 1 topic at a time
- Choose a related KW from the suggestion list
- Add them to your plan
- Step 3: Content calendar
- Load your topic list
- Assign a date for each topic
- Display content calendar
- Adjust your content calendar
Five Steps To Creating a Recovery Content Plan
- Step 1: Create a Plan = Recovery Content Plan
- Name
- Offer
- Persona
- Topics
- Step 2: Know Your Net Change
- Open your dashboard
- Read your net change
- Know the decreasing content
- Step 3: Recovery Decreasing Content
- Load the decreasing pages
- Analyze 1 page at a time
- Load SEO Visibility suggestions
- Load Content Insight suggestions
- Step 4: Plan it
- Choose pages from the list
- Add them to your plan
- Step 5: Content Calendar
- Load the selected page list
- Assign a date for each page
- Display content calendar
- Adjust your content calendar
Four Steps To Creating an Accelerate Content Plan
- Step 1: Create a Plan = Accelerate Content Plan
- Name
- Offer
- Persona
- Topics
- Step 2: Know Your Net Change
- Open your dashboard
- Read your net change
- Know the increasing content
- Know the decreasing content
- Step 3: Accelerate Increasing Content
- Load the increasing pages
- Analyze 1 page at a time
- Load SEO Visibility suggestions
- Load Content-Length suggestions
- Load Content Insight suggestions
If you follow these suggestions → your content will have a better chance to keep increasing next month.
- Step 4: Build Topic Cluster
- Load topic suggestions
- Analyze 1 topic at a time
- Choose a related topic from the suggestion list
- Add them to your plan
- Step 5: Content Calendar
- Load your selected topic list
- Assign a date for each topic
- Display content calendar
- Adjust your content calendar
Write and Optimize Content
You need to write good content for your buyer persona and search engines.
Our Writing Tool will help you: include questions your buyer persona asks and optimize for search engines.
Let me show you how:
Four Steps To Writing And Optimizing Content
- Step 1: Open Content Calendar
- Select the topic you want to create content for
- Load content tool
- Step 2: Buyer Journey (audience)
- Awareness, Consideration, Decision
- Offer
- Persona
- Target word count
- Step 3: Outline = Questions + Keywords
- Load the list of suggested questions
- Select 5-10 relevant questions
- Load the list of suggested keywords
- Select primary keyword
- Select related keywords
- Step 4: Drafting & Optimizing
- Draft the content (or copy the content into it)
- Optimizing content by comparing against suggestions on the left menu
Monitor Content Performance and Fixes
You should monitor your content performance once a month. You want to know:
- What is (content performance) net change?
- What drives the net change?
- What is the decreasing content?
- Why and what made it decrease?
- How to fix it?
- What is the increasing content?
- Why and what made it increase?
- How to accelerate it?
- Engagement
- Bounce rate, time on site, impressions
- Others
Let me show you how to monitor your net change, recover your decreasing content, and accelerate your increasing content.
Three Steps To Monitoring Net Change
- Step 1: Dashboard
- Step 2: Decreasing content
- Step 3: Increasing content