An AI Data-Driven Content Planning System For Sales Enablement

Topic Buddy enables you to plan and create content for sales enablement using AI data-driven technology.

Table of Contents

We’ll train your staff to grow your business in 3 30-min sessions.

  • 52-week AI data-driven content planning (for sales enablement).
  • How to write and optimize content*.
  • How to monitor content performance and update your content.

AI Data-Driven Content Planning System

Why content planning is important

Because planning provides a roadmap for your content, helps you stay organized, and enables sales.

An AI data-driven content planning system will address the following:

What questions do your buyers have throughout their buyer journey?

  • Awareness
  • Consideration 
  • Decision

Content Inventory:

  • Existing content – identifying and improving your existing content 
  • Missing content – discovering the missing content holes and building the right content for each question

Competitors:

  • What questions does each of your competitors have content for? 
  • Where is the content gap? 

Sales Process:

  • How do you know which questions do your salespeople get trained on?
  • How do you know which questions your salespeople can answer for their buyers?
  • If you don’t have content on your site, how do you expect your salespeople to figure it out on their own?

As a business owner, or a CMO, why you should care about these questions:

  • When your potential buyers are not talking to your salespeople, they are still researching their problems and your solutions on the Internet. 
  • Your content will serve as a bridge (touchpoints) and it should be consistent with what your salespeople told them.

Three Types of Content Plans

Pillar Content Plan
  • A plan to build pillar page (core offer) & supporting content
Recovery Content Plan
  • A plan to recovery your decreasing content
Accelerate Content Plan
  • A plan to accelerate your increasing content & topic clusters

Three Steps To Creating a Pillar Content Plan

  • Step 1: Create a Plan
    • Name
    • Offer
    • Persona
    • Topics

  • Step 2: Generate related topics
    • Analyze 1 topic at a time
    • Choose a related KW from the suggestion list  
    • Add them to your plan
       
  • Step 3: Content calendar
    • Load your topic list 
    • Assign a date for each topic 
    • Display content calendar
    • Adjust your content calendar

Five Steps To Creating a Recovery Content Plan

  • Step 1: Create a Plan = Recovery Content Plan
    • Name
    • Offer
    • Persona
    • Topics

  • Step 2: Know Your Net Change
    • Open your dashboard 
    • Read your net change 
    • Know the decreasing content
       
  • Step 3: Recovery Decreasing Content
    • Load the decreasing pages 
    • Analyze 1 page at a time 
    • Load SEO Visibility suggestions 
    • Load Content Insight suggestions

  • Step 4: Plan it
    • Choose pages from the list  
    • Add them to your plan
    • Step 5: Content Calendar
    • Load the selected page list 
    • Assign a date for each page
    • Display content calendar
    • Adjust your content calendar

Four Steps To Creating an Accelerate Content Plan

  • Step 1: Create a Plan = Accelerate Content Plan
    • Name
    • Offer
    • Persona
    • Topics
  • Step 2: Know Your Net Change
    • Open your dashboard 
    • Read your net change 
    • Know the increasing content
    • Know the decreasing content
  • Step 3: Accelerate Increasing Content
    • Load the increasing pages 
    • Analyze 1 page at a time 
    • Load SEO Visibility suggestions 
    • Load Content-Length suggestions 
    • Load Content Insight suggestions 

If you follow these suggestions → your content will have a better chance to keep increasing next month.

  • Step 4: Build Topic Cluster
    • Load topic suggestions 
    • Analyze 1 topic at a time
    • Choose a related topic from the suggestion list  
    • Add them to your plan
  • Step 5: Content Calendar
    • Load your selected topic list 
    • Assign a date for each topic 
    • Display content calendar
    • Adjust your content calendar  

Write and Optimize Content

You need to write good content for your buyer persona and search engines. 

Our Writing Tool will help you: include questions your buyer persona asks and optimize for search engines.  

Let me show you how:

Four Steps To Writing And Optimizing Content

  • Step 1: Open Content Calendar
    • Select the topic you want to create content for 
    • Load content tool
       
  • Step 2: Buyer Journey (audience)
    • Awareness, Consideration, Decision
    • Offer 
    • Persona
    • Target word count 

  • Step 3: Outline = Questions + Keywords
    • Load the list of suggested questions 
    • Select 5-10 relevant questions 
    • Load the list of suggested keywords 
    • Select primary keyword 
    • Select related keywords 

  • Step 4: Drafting & Optimizing
    • Draft the content (or copy the content into it)
    • Optimizing content by comparing against suggestions on the left menu 

Monitor Content Performance and Fixes

You should monitor your content performance once a month. You want to know: 

  • What is (content performance) net change? 
  • What drives the net change? 
  • What is the decreasing content? 
    • Why and what made it decrease? 
    • How to fix it? 
  • What is the increasing content? 
    • Why and what made it increase?
    • How to accelerate it? 
  • Engagement 
    • Bounce rate, time on site, impressions 
  • Others 

Let me show you how to monitor your net change, recover your decreasing content, and accelerate your increasing content.

Three Steps To Monitoring Net Change

  • Step 1: Dashboard

  • Step 2: Decreasing content

  • Step 3: Increasing content

Five Steps To Recover Decreasing Content

Four Steps To Accelerate Increasing Content